We take much pride in the usability, stickiness and functionality of all of our websites, which is why we use the most up to date technologies. Here are a few examples of the technologies we use:
Easily Editable Content
We believe that our clients should be able to edit the content of their websites as easily as they can get to the website in the first place. We've enabled all Dr Dot sites with technology that allows clients to simply double click on the bit of content they wish to edit, and edit it right there and then. Imagine double clicking this section of content and being able to edit the words, links, prices, services and add images all through a simple interface as shown in the image to the right.
Animations and Simple Usability
We use 100% cross-browser capable Javascript libraries allowing us to offer all of our clients the ability to have any element of their webpage animated and manipulated in any way, shape or form, upon any event, such as the click of a mouse, the location of the user or the press of any key. This greatly increases your sites WOW factor and boosts your sites stickiness. If you would like to see an example, just click on the "Get a Quote" button at the top of the page or any of the menu items above.
Our Branding Ethos
Using both digital and organic means we boast contemporary branding concepts that are customised in detail for the style and aims of the individual or company. We believe that a brand should reflect the ethos and qualities that you or your company would like to emanate. In order to effectively reflect your character in the brand, we require you to have a one to one session with our creative director prior to your website being created. If you would like to get in touch with our creative director, or find out more check out the About Us section.
Branding Services
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Bespoke design of logos for a variety of uses.
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Website interface design - making all aspects of your site have an impact that is simple and functional yet visually stimulating.
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Business card and letter head design - including drool worthy spot gloss finishes for that extra gleam!
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Design of flyers, press packs, brochures and other promotional materials that suit your business.
So, now you've got a really cool brand and an amazing looking website - but that's only half the story. The next and arguably the largest part of your business' online presence is getting as many people to visit it as possible. For this reason, we have teamed up with a "next generation" service called Cloud Orion.
Cloud Orion
Cloud Orion is a cutting edge tool that facilitates customer relations, your business communications and your marketing. As a Dr Dot Client, your site will integrate seamlessly with Cloud Orion, drawing priceless information and extending the customer potential of your site far beyond standard web design.
Newsletter Form Generator and Publisher
One of the best ways to build your on-line presence is to start publishing a newsletter or to give away a free gift in exchange for a users email address. If, for example you worked for or ran a glossy makeup magazine, we could install a data capture form on your website offering a download of "the top 10 make-up secrets" in exchange for the invaluable resource of potential customer email addresses. Then, once a month, you can send them an email about your new product, service, article etc... This method of customer/reader retention has been proved in the market place time and time again. Using Cloud Orion's Form Generator, it is possible to create a limitless arsenal of promotional widgets like this.
Dealing with leads from your website and marketing to them
We believe the underlying aim of every good website is to be an effective and simple means of promoting your business and providing your service. This means that effective channels of communication and data capture are essential, including telephone numbers, quotation, enquiry or booking forms and email addresses, to be fully effective. One of the things that Cloud Orion excels at is the aggregation of all these channels of communication into one unified location, therefore maximizing your marketing potential.
So, for example, say you run music festival - you would have a form on your website to allow bands to apply for a slot, and perhaps another form for potential food stalls to apply for a pitch - Cloud Orion will aggregate the 2 streams of data into your database and automatically send an email to you or any one of your assigned member of staff to chase up the lead. Maybe a few weeks down the line you may wish to send an email to all the "food stalls" or "bands" to inform them of your promotional offers or directions on how to get there. Cloud Orion used in conjunction with a Dr Dot site will allow your business to go to the next level by getting you more business and more importantly, repeat business.
The diagram to the right explains the Orion Lead Mechanism and how it will link in with your website,
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your first stage of cold marketing feeds into your website (a user sees or hears about you and goes to your website)
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they are interested in your services and register their interest by filling in a quote form, special offer form etc...
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their details are captured and an email is sent to you or one of your employees / associates to follow up
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whether there was a sale or not, Orion allows you to easily manage the hot marketing, giving you repeat business
And that's it! By this stage you now have a well represented brand, a slick website and an optimized and effective way of dealing with the new business that you receive from your new assets. This will leave you with more time to make your services exceptional and your business dynamic.
